When are you planning to make your vehicle purchase?Ġ.0% WITHIN 30 DAYS WITHIN 60 DAYS WITHIN 90 DAYS IN 3- 6 MONTHS IN 6 - 12 MONTHSĤ00 1023 Used vehicle shoppers answered the question: Have you test driven the model you're most interested in buying?Ġ.0% 17.3% Other 18.8% Google, or other search engine 13.1% TV/Cable Commercial 11.2% I am a current customer 10.1% Radio Commercial PRE-OWNED SHOPPERS 8.7% Manufacturer Website 8.3% Friend/Neighbor 5.9% Newspaper Adġ023 Used vehicle shoppers answered the question:ģrd Party Website (,, eBay Motors) TV/Cable Commercial 8% Radio Commercial 9% Friend/Neighbor 10%ġ800 2543 NEW & CPO car shoppers answered this question: 1600 Google, or I am a current Manufacturer other search customer Website engine in 6 - 12 Months in 3 - 6 months within 90 days within 60 days Within 30 days 259 143 60 67 213 61 64 49 50 231 79 54 42 53 157 Other Friend/Neighb Radio or Commercial 41 42 39 42 112 49 33 31 44 77 TV/Cable Commercial 38 32 30 35 77 Newspaper Ad 22 18 15 15 66 Direct Mailģrd Party Website eBay Motors (AutoTrader.c om,, eBay Motors) 4 0 3 3 6 1 1 0 1 2ġ200 2891 "In-market" New Vehicle shoppers answered the question: 68 6.0% 1000ģ01 200 266 24.8% 75 0 Within 30 days within 60 days within 90 days 20.8% 75 24.4% 95 252 69.3% 210 64.4%ģrd Party Website (,, eBay Motors) 0% eBay Motors 1% Direct Mail 1% NEW VEHICLE SHOPPER MARKET TIMING (BY AD-SOURCE)Ĩ00 25.7% 700 2891 New vehicle shoppers answered the question: In 6 - 12 Months 23% Within 30 days 38% in 3 - 6 months 15% within 90 days 11% within 60 days 13% Which of these best describes your planned purchase?ħ000 6134 "In-market" shoppers answered the question: 6000 When do you plan to make your next vehicle purchase?ġ400 6218 "In-market" shoppers answered the question:Ģ00 293 0 Google, or other search engine Manufacturer Website Friend/Neighbor I am a current customer Radio Commercial Newspaper Ad Otherģrd Party Website (, ,KBB.com, Etc.)Ħ218 "In-market" shoppers answered the question:Ħ134 "In-market" shoppers answered the question: 3rd Party Website (, ,KBB.com, Etc.) eBay MotorsĨ649 website visitors answered the question:
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